Yes, we’re going there. Why? Because it’s a question that a lot of new and existing business owners contemplate. But first, let’s address the misconceptions of hiring an agency.

If your business or organization isn’t using social media, it is likely that you are missing out on a crucial way to reach the people who are looking for your to be active where they are. When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms. By 2011 that share had risen to half of all Americans, and today 72% of the public uses some type of social media.

As you can see, you already know our stance on buying followers by the title of this post. However, we wanted to cover this topic for those who are new to digital branding and the social media sphere looks a little intimidating to you. Don’t worry, there’s are several ways to grow your channels organically. Here are some reasons why you shouldn’t pay for followers by any means necessary.

Let’s first begin with drawing a clear differentiation between the two. When you hear giveaway or contest, sometimes the lines are a little blurred. So here we go: According to the Oxford dictionary, a contest is an event in which people compete for supremacy in a sport, activity, or particular quality. If you live in America and own a TV, you are pretty familiar with seeing contests. The Food Network hosts many contests like Chopped, Guys Grocery Games, Top Chef, and many others where people who are skilled in a specific area compete for a prize and title.

Delta Air Lines CEO Ed Bastian joined Tristan Walker, the founder and CEO of Walker & Company Brands, for a discussion about servant leadership, representation, and advancing diversity, equity, and inclusion. The conversation was the first of a video series called, Gaining Altitude from Delta that tackles conversations worth navigating and connects people while building understanding across the globe.

There is a woman and Black-owned ice cream brand on the market. Creamalicious is moving up swiftly in the dessert world. The company was founded by Liz Rogers, who serves as the company’s president and executive chef, according to a Facebook post.

Let’s begin with defining what influencer marketing is. According to Sprout Social, influencer marketing is, “a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche.”

New business owners have a lot to consider when starting a new business. After they have spent time creating a business plan identifying problems that their business can solve, key metrics, creating a few buyer personas, and identifying channels they will sell their products or services through, it’s time for branding. Most of us have heard the term ‘brand’ or ‘branding’ a business used casually, but what does it actually mean?

I’m glad you asked. There are a lot of ready-to-go website builders out there, but Squarespace and Wix seem like they are making the largest splash in the market. They both have great features and we wouldn’t be able to choose which one we like better because they serve the needs of different clients.