Jacob and Desireé started with an in-depth conversation regarding the vision and mission of Vetama Pet Care and the goals of the residents. Jacob shared with Desireé the vision and mission for Vetama and how they could deliver on their objectives by bringing quality and useful residential services to the community. From that point, Desireé and Jacob created a unique strategy on how to reach the community with some marketing tools like emails, signage, and social media advertisement.

Once the strategy was set, they implemented a marketing calendar that included a few different marketing tools like email marketing scheduled sends, the creation and posting of signage in elevators and near pet relief stations, and social media sponsored ads.

Once the scheduled service dates came, we managed the event operations by ensuring that Vetama had a designated space to park that was highly visible to residents and that event A-frames were placed in high traffic areas. We were also present during the event to welcome residents to the event so that residents knew that the Casa Mira View team was involved and could recognize a familiar face.

Once each event has concluded, we create an survey to send out to residents of the community who have attended the event to gain valuable insight on the overall effectiveness of the services rendered by the Vetama team. Questions about where they heard about the event, what services they purchased, whether they were satisfied with the Vetama team, etc. were posed and answered by residents. An extra incentive was given for the chance to win a gift card if they completed the survey within a timely manner. Survey results were then shared and discussed between the Casa Mira View team and Vetama to optimize efforts for the next series of events.