A custom flyer is created every month that features photos of signature dishes, the schedule, and the logos of the food vendors. This is distributed in the communities’ elevators, e-blasts, and in the leasing office.

Custom emails are created weekly to remind our residents about what’s coming up for the upcoming week. Desiree creates the copy for the email as well includes additional graphics to encourage purchases.

Desiree has created a strategy to manage scheduling, promotion, and the development of the ongoing feast and has gained the interest of CMV’s sister properties - La Jolla Crossroads, Costa Verde Village, Torrey Gardens, and 360 Luxury Apartments. She also conducts quarterly surveys to find out what resident’s are looking forward to as the Foodie Feast grows.

Desiree has built healthy and successful relationships with 30+ food vendors and have created a sense of trust between them. Vendors who started with the Foodie Feast two years ago are still in rotation and doing well. They receive marketing tips, materials, etc.

Desiree also handles day of coordination of the Foodie Feast which includes placing A-Frames strategically throughout the community to advertise the event to both those who are driving into the community and for foot traffic. She ensures that the vendors are prepared as they arrive to the community. She also conducts a follow up with the vendor for improvement purposes.